2025 USPS Promotions and Incentives
With postage rates on the rise, explore new ways to engage your audience and save on direct mail costs with the USPS five primary promotions for CY2025. Additional information can be found here: 2025 USPS Promotions and Incentives
The 5 primary promotions are:
1. Tactile, Sensory, and Interactive Mailpiece Engagement – 4% discount
- Promotion period February 1, 2025 – July 31, 2025
- Discount is on outgoing postage
- Promotion encourages mailers to drive customer engagement using advanced print innovations and multi-sensory experience in paper and stock, substrates, inks, interactive elements, and finishing techniques
- Marketing Mail and First-Class Letters & Flats
- Change in 2025 is that gloss paper stock alone will NOT qualify for this promotion as it has in the past
- Varnish and Spot Gloss/Spot Varnish/Spot UV are understood to be acceptable in 2025
2. Integrated Technology – 3% discount
- Available during a six-month consecutive period of your choice CY 2025
- Discount is on outgoing postage
- Encourages mailers to incorporate mobile and other technologies into their mail pieces
- Marketing Mail and First-Class Letters & Flats
- QR Code/Mobile Shopping requirements may change, USPS is discussing adjustments, and the new rules will be published in the Promotion Guidebook
- Rebranding of the Emerging Technology promotion – Augmented, Mixed or Virtual Reality, NFC, Video in Print, Voice Assistant
3. Reply Mail IMbA (3% discount for static IMbA, 6% discount for sterilized IMbA)
- Available July 1 – December 31, 2025
- Discount is on return mail pieces postage
- First-Class QBRM & High Volume QBRM to qualify
- Not eligible to use with the new Add-on Promotions
4. First-Class Mail Advertising – 3% discount
- Promotion period September 1, 2025 – December 31, 2025
- Strictly for first class mail – letters and flats
- 3% discount when promoting other offerings within their First-Class mailings – (encourages mailers to add marketing content to transactional documents)
- Discount is on outgoing postage
5. Continuous Contact – 3% discount
- Available April 1 – December 31, 2025
- 3% discount following the first mailing to an address. Subsequent mailing to the same address must be iterative or complementary, not duplicative during the promotion period.
- Marketing mail only
USPS Add On/Upgrade Promotions
The postal service is also offering add on/upgrade promotions available with the primary promotions above except Reply Mail IMbA. With the add on/upgrade promotions, you get an extra, stackable, 1 percent discount per add-on. (For example, a mailer participating in the Tactile, Sensory & Interactive promotion would get 4%, plus 1% for Informed Delivery and 1% for Sustainability, totaling 6%. Once that promotion runs out, they could combine those add-ons with Integrated Technology (3%) for 5% off). These are:
Informed Delivery – 1% discount
Consumers can preview their mail before it arrives. Through informed delivery marketers can add a multichannel component by reaching their target audience via email.
- Available January 1 – December 31, 2025
- First Class and Marketing Mail
- Can be stacked with the second add on promotion Sustainability
Sustainability – 1% discount
- Available January 1 – December 31, 2025
- First Class and Marketing Mail
- Must demonstrate the paper used in the mailing came from a certifiable, responsible source, or the paper is a true recycled stock. Certification required to be present on outer OE or an inner component. Approved Organizations and Certifications for Sustainability are Sustainable Forest Initiative (SFI), Forest Stewardship Council (FSC), Programme for the Endorsement of Forest Certification (PEFC). Bureau Veritas, SCS Global Services
Stacking promotions like this gives you an opportunity to try new and different promotions, essential to getting some of that postage back.
2025 USPS Promotions Calendar
Anchor’s data experts will keep you updated on the upcoming 2025 Mailing Promotions and help you get the most out of your mail campaigns with data quality strategies.
Here are a few ways to improve deliverability, reduce costs, and enhance customer experience:
Data Hygiene – clean mailing lists by removing duplicates, updating address changes, and ensuring CAN-SPAM compliance. Clean data mitigates the risk of non-delivery and increases the efficiency of your direct mail efforts.
Data Enrichment – enhance your existing data by filling in missing information or appending additional details such as consumer behavior traits or preferences. Data enhancement turns a basic mailing list into a rich resource for precision targeting.
Database Modeling – uses historical data and predictive analytics to understand patterns and forecast trends. This advanced technique allows for crafting highly tailored campaigns that appeal to individual preferences and predicted needs.
We help brands of all sizes make meaningful connections both through direct mail and omnichannel communications. Get to know more about how we help and when you’re ready to get started, drop us a line 800-452-2357.