ANCHOR Address Enhancement improves your incorrect or incomplete addresses by 20-40%.
AAE improves your incorrect or incomplete addresses by 20-40%, optimizes postal discounts, and reduces marketing costs.
Every mailing list contains undeliverable records due to missing or incomplete address elements that Address Standardization software (CASS™) may not be able to ZIP + 4®code.
The AAE solution uses a proprietary correction methodology, which compares the first name, last name, incomplete address, and ZIP Code™ to our MegaBase Consumer File. Using sophisticated logic, we correct the undeliverable address provided on a match. The process also adds missing apartment/suite or rural route box numbers to your address file.
Anchor’s Address Enhancement Plus AAE+ solution optimizes address hygiene efficiency byincluding both AAE and MaxCOA. MaxCOA is Anchor’s proprietary move database that provides current and accurate addresses for movers that NCOALink® may not supply. MaxCOA maintains moves over a 5-year period compiled from quality sources including: credit cards, self-reported data, publishers and major reference files.
Our database of over 2 billion name and address records yields high match rates. This system typically corrects up to 40% undeliverable as addressed mail. AAE minimizes the loss caused by mail not reaching its destination.
USPS® statistics indicate that 23.6% of all mail contains addressing errors. Here’s a breakdown of the most common errors:
- 2.4% Addressee Moved
- 6.0% Directional/Suffix Incorrect or Missing
- 5.9% Street Name and Number Incorrect or Invalid
- 4.8% ZIP Code™ or City Incorrect
- 4.5% Apartment Number or Rural Route Box # Missing
- Total = 23.6%
Key Benefits
- Recover lost revenue opportunity with improved deliverability reaching your intended target market
- Improve NCOALink® and other address hygiene match rates
- Save on postage, print and production costs by mailing only to deliverable addresses
- 5 years of proprietary change of address with AAE+
- Dedicated customer support