CRM retargeting is a relatively new marketing approach that allows brands to send targeted messages to people online using their customer database. It’s different from regular retargeting because it uses customer information that has been collected offline, such as CRM data. You can think of CRM retargeting as a marriage of online and offline marketing for brands to seamlessly communicate with their audience.
Customer relationship management, which is better known as CRM, is a vital tool that assists businesses with everything from boosting their profit margin to offering timely technical support. In a nutshell, a CRM system provides automated responses and marketing techniques that are tailored toward the company’s existing customer base.
A CRM can be used for different purposes, such as managing the sales process, following up individual pipelines, giving a weighted sales projections.
Another important role of CRM consists in email marketing. The CRM will give you the possibility to create different segments of your lists based on your needs. Segments allow you to personalize emails on a massive scale with the minimum effort.
A good CRM will also provide you with a robust automation, to trigger emails, reminders, appointments, and much more based on predetermined criteria. In fact, automation capabilities are so important for a successful marketing strategy, that I would not recommend investing in a CRM that does not provide automation capabilities.