Business Data Enhancement

The right Business Data Enhancement can deliver a deeper insight to any business turning prospects into clients

In today’s marketplace the most successful B2B marketers have a clear vision of their most likely prospects and target their campaigns accordingly. ANCHOR can help you with your business data enhancement to create the ideal client profile by appending firmograhics to your list of company names and addresses.

For the business to business marketer, ANCHOR provides a complete selection of multi-sourced enhancement data. There are over 40 elements to select from, including:

• Common elements – contact name and title, SIC or NAICS codes, number of employees, sales volume, years in business, etc.
• Specialize elements – Women owned business, square footage, Soho flag and franchise information, etc.

We typically match in the 50 to 70 % range; depending on the accuracy of the company names and addresses you supply. To maximize match rates we recommend that you process your file through NCOALink® and other address hygiene processes, prior to the firmographic append.

Business Data Enhancement Benefits

• Data Enrichment allows for a deeper, more sophisticated market segmentation of your database
• Determine what attributes are common to your best B2B customers and use that intelligence to reach your ideal target audience
• Increase response rates with more precise targeted, personalized communications to key company individuals
• Dedicated customer support