In today’s marketplace the most successful B2B marketers have a clear vision of their most likely prospects and target their campaigns accordingly. ANCHOR can help you with your business data enhancement to create the ideal client profile by appending firmograhics to your list of company names and addresses.
For the business to business marketer, ANCHOR provides a complete selection of multi-sourced enhancement data. There are over 40 elements to select from, including:
We typically match in the 50 to 70 % range; depending on the accuracy of the company names and addresses you supply. To maximize match rates we recommend that you process your file through NCOALink® and other address hygiene processes, prior to the firmographic append.