Database Marketing & Analysis
ANCHOR’s integrated marketing data management solution provides omnichannel marketing capabilities that capture customer insights. Increase response rates by crafting tailored marketing campaigns that reach customers or prospects through the best marketing channel for them.
Taking this customer focused approach, marketers can query the data in real time using simple flow chart segments to unlock insights into when a customer might purchase next or what up-sell or cross-sell potential exists. This instant access to the data helps ensure no opportunity is missed.
Our Data Enrichment services are designed to enhance a business knowledge of their customers and prospects allowing them to market smarter.
Let our expertise help you build databases that meet your specific needs and budget. The importance of a robust, accessible marketing database in today’s highly competitive business environment is a given.
We will build a marketing database tailored to your specific needs, not a one-size-fits-all solution! ANCHOR can provide independent evaluations of marketing database needs relative to internal and external capabilities.
Maintaining a marketing database can be a daunting task for many companies…It doesn’t have to be! ANCHOR can take all the challenges inherent in hosting and maintaining your marketing database off your shoulders and let you focus on building your business. We are recognized as one of the most dependable and cost-effective database solutions providers in the country.
With the increased costs of production, postage and tighter deadlines, it’s imperative that marketers accurately eliminate all duplicates in a marketing database. Since our very beginning back in 1974, ANCHOR Computer had been at the forefront of the merge/purge processing.
If you are looking for a fast and cost-effective way to turn disparate, inconsistent data files into actionable data, we have the solution. ANCHOR’s proprietary reformat application, Reformat & Validator™, has the ability to evaluate data contained in input fields and determine the type of data contained within.