Rising production, postage expenses, and tighter deadlines demand precision in eliminating marketing database duplicates.
Since 1974, Anchor has been at the forefront of identifying and eliminating duplicates. Anchor’s proprietary MaxDupeTM software was developed to meet the unique demands of our clients, and we have continued to perfect the process over the years.
Whether simple or complex, identifying and eliminating duplicates is only as effective as its matching logic. Along with the standard matching levels, one of our unique features is the ability to recognize variances (misspellings) in name, address and street designations.
Anchor will identify duplicate records at an individual, household, and business level consolidating all details into a single record. We can utilize additional data to establish differing matching criteria – such as a High-Rise indicator to define different matching rules from a single-family residence.
Utilizing our proprietary MaxDupeTM software, we provide custom duplicate identification solutions for marketers with multiple files, across disparate file formats and layouts, searching for a cost-effective way to unify the data into a single, complete, easy-to-access marketing database. We have the ability to match any fields in your database(s); email, phone, date of birth, transactional history, gender, etc.
