Data Quality
Data Cleaning Software & Address Standardization Solutions
Bad data drains marketing budgets fast. When mailings hit vacant homes, incorrect business suites, or closed accounts, you pay for production and postage with zero chance of a return. Anchor built enterprise-grade data cleaning software to fix these breakdowns before distribution begins. Founded in 1974, we give organizations complete control over record hygiene, delivery accuracy, and customer reach.Complete Address Hygiene & Data Verification Suite
AAE
Improve your incorrect or incomplete addresses by 20-40%. Our database of over 2 billion name and address records yields high match rates. This system typically corrects up to 40% of undeliverable as addressed mail.
NCOALink®
Cleans and updates records of undeliverable consumer and business names and addresses. It identifies address errors and corrects them before mail enters the mail stream, saving on printing and postage costs.
MaxCOA
Our MaxCOA product is a proprietary change of address (PCOA) data file that supplies changes of address that the USPS® NCOALink® process does not provide. MaxCOA moves are processed and validated at an individual level to increase accuracy.
DSF2®
Address accuracy tool that identifies addresses that are complete and corrects addresses that are not. It determines whether a ZIP + 4® coded address is currently represented in the USPS® delivery file as a known address record.
Deceased Suppression
Save money and reduce complaints by using deceased suppression! Anchor’s proprietary Deceased Suppression Processing will reduce the number of deceased individuals you mail to.
DMA Choice
POS Capture
If you only have a name and zip code, we can provide an address. We provide address data for your customers when Point-of-Sale Capture is incomplete (or impossible). It is always best to capture a name and address information at the point of sale, but is not always possible.
MaxIdentify
Identify the same person even though they may have moved or changed their name. Anchor has compiled an extensive database consisting of links to the same individual irrespective of physical address and/or last name.
Name & Address Verify
Is the individual still at the address on your record, even after applying NCOALink®? Anchor provides a complete range of address hygiene services to insure that the contact information on our clients’ databases is as accurate and current as possible/
Canadian Processing
We provide a range of data services for businesses marketing in Canada. Our Canadian processing experts offer our clients knowledge of the marketplace, flexible pricing and quick turnaround.
Super Cleanse Options
Insure maximum delivery and save money by combining essential address hygiene processes in one of our custom solutions.
CASSTM
CASS™ is a required processes in qualification for USPS® presorts, saturation, and automation discounts. We quickly and inexpensively run mailing lists through this fundamental process. The process will standardize your addresses in the USPS® format and provides four essential USPS® processes.
File View
A blueprint for improving your data. Anchor’s “File View” is a diagnostic tool that provides a marketer with the deliverability condition of a marketing database as well as the potential to enhance the file with additional information.
Super Suppress
We designed a cost-effective way to combine the most common elements for suppression. Our
proprietary Super Suppress process includes the following: Deceased Suppression,
DMAChoice Mail Suppression, Profanity, Prison, Nursing Homes, Military Addresses
(APO/FPO), College & University zipcodes and Blank Addresses.
Mitigating Undeliverable Mail Costs with Layered Change-of-Address Processing
People and companies relocate constantly. Relying on a single registry creates blind spots that cause returned mail and wasted spend.
- USPS® NCOALink® Processing: Matches records against official moves filed with the postal system, updating addresses before files enter production.
- Proprietary MaxCOA: Identifies moves that bypass standard postal filings. Combining NCOALink® with MaxCOA flags moves standard databases overlook.
- Anchor Address Enhancement (AAE): Repairs incomplete elements, correcting up to 40% of undeliverable records across our 2-billion-record reference file.
- DSF2® and CASS™ Certification: Standardizes records to official postal specs and verifies whether an address is a known, deliverable delivery point.
- Name & Address Verification: Confirms the specific individual remains tied to that physical address, adding a reliable validation step.
Reducing Waste and Complaints Through Targeted List Suppression
Mailing the wrong contacts damages brand reputation and triggers compliance complaints. Automated suppression cleans lists of inappropriate or unresponsive recipients.
- Deceased Suppression: Removes deceased individuals from outreach lists, lowering costs and preventing painful customer interactions.
- ANA DMAChoice Mail Preference Service (MPS): Purges contacts that have requested to opt-out of receiving direct marketing solicitations.
- Super Suppress: Combines key suppression flags into a single run, scrubbing deceased records, MPS entries, prison facilities, nursing homes, colleges blank entries.
Database Management and Behavioral Ranking
Hygiene powers precision targeting. We treat RFM tracking and predictive modeling as parallel tools designed to do the same job: ranking individuals by their likelihood to convert.
Under the Prospect Rule, prospects lack transaction history and must be modeled using demographic, geographic, and psychographic attributes. For existing clients, the Customer Advantage blends these demographics with proven RFM purchase behavior for far stronger predictive power. Our software then applies predictive modeling across distinct Lifetime Value (LTV) tiers to direct your budget toward the highest-yielding audience.
Maximize Campaign Yield with Anchor Computer’s Data Quality Services
Evaluating file health before launch spots critical deliverability issues, corrects flawed records, and reveals high-value enhancement paths. Anchor unifies address hygiene, verification, and suppression to protect your marketing investments. Contact our data team today to run a diagnostic File View audit on a 10,000-record sample and verify your file’s deliverability.