AAE – Anchor Address Enhancement

ANCHOR Address Enhancement improves your incorrect or incomplete addresses by 20-40%.

In almost every mailing list a portion of the addresses are undeliverable due to missing or incomplete address elements that Address Standardization software (CASS^™) may not be able to ZIP + 4^®code. The ANCHOR Address Enhancement solution uses a proprietary correction methodology, which compares the first name, last name, incomplete address and ZIP Code^™ to our MegaBase Consumer File. Using sophisticated logic we correct the undeliverable address provided on a match. The process also adds missing apartment/suite or rural route box numbers to your address file.

Our database of over 2 billion name and address records yields high match rates. This system typically corrects up to 40% of undeliverable as addressed mail. Address Enhancement minimizes the loss caused by mail not reaching its destination.

USPS^®* statistics indicate that 23.6% of all mail contains addressing errors. Here’s a breakdown of the most common errors:

• 2.4% Addressee Moved
• 6.0% Directional/Suffix Incorrect or Missing
• 5.9% Street Name and Number Incorrect or Invalid
• 4.8% ZIP Code^™ or City Incorrect
• 4.5% Apartment Number or Rural Route Box # Missing
• Total = 23.6%

*USPS^® document AEC & AEC II^™ Guide

Features and Benefits

• Add records that are now deliverable back into your mailing campaigns to increase response rates and ensure you are reaching valuable customers and prospects.
• Improves NCOA^Link® and other address hygiene match rates
• Savings on postage, print and production costs by mailing to deliverable addresses..
• Dedicated customer support