Our MAXCOA product is a proprietary change of address (PCOA) data file that supplies changes of address that the USPS® NCOALink® process does not provide. MaxCOA moves are processed and validated at an individual level to increase accuracy.
In today’s marketplace losing contact with customers or prospects that move represents lost opportunities. Many individuals who move do not file a change of address with the post office. We believe that as many as 40% of people who move do not file a change of address. All your customers and prospects are valuable, so it’s imperative to maintain accurate addresses and utilize all available options to do so.
The MaxCOA database is one of the most comprehensive proprietary COA files available, covering the last 60 months. The data is compiled from quality sources including: credit cards, self-reported data, publishers and major reference files. Extensive matching criteria are used in the process. Match rates typically are in the 1 – 2% range, though older lists will often match at higher rates.
We recommend running the MaxCOA in conjunction with the NCOALink® for maximum address update.