MaxIdentify

MaxIdentify – Identify the same person even though they may have moved or changed their name

MaxIdentify is a comprehensive database solution that enables precise individual identification across multiple data records. Our innovative technology links person-specific information by connecting records that refer to the same individual, even when physical addresses or last names differ.

Typical databases often contain 5-10% duplicate records with variations in personal details, which can lead to inefficient marketing expenditures, reduced customer experience, and data management challenges.

MaxIdentify – Key Features:

Identify people who have moved or have multiple addresses, many missed by NCOALink®
Identify people who have changed their last name
Link aliases or misspelled names at different addresses
Advanced matching using multiple identifiers like Social Security Numbers, telephone, and email addresses
Unique identity group number assignment
Designation of the most current record assigned

MaxIdentify – Key Benefits

Save on marketing costs by removing duplicates
Improved deliverability and response rates
Improve customer experience
Dedicated customer support

By integrating MaxIdentify into Anchor’s address hygiene product suite, we elevate data quality and accuracy, providing businesses with a powerful tool for maintaining clean, reliable customer information.