ANCHOR created MaxIdentify which is a compiled database consisting of links to the same individual regardless of physical address and/or last name. We have linked many of name and address groups using information, such as Social Security and email addresses.
Many databases contain 5-10% of the same individual, but at a different address or their last name has changed. This results in wasted marketing dollars and customer irritation.
We return an identify group number to each record, designating which record we consider to be the most current.
MaxIdentify incorporated with ANCHOR’s suite of address hygiene products brings data quality to a new level.