MaxIdentify – Identify the same person even though they may have moved or changed their name
MaxIdentify is a comprehensive database solution that enables precise individual identification across multiple data records. Our innovative technology links person-specific information by connecting records that refer to the same individual, even when physical addresses or last names differ.
Typical databases often contain 5-10% duplicate records with variations in personal details, which can lead to inefficient marketing expenditures, reduced customer experience, and data management challenges.
MaxIdentify – Key Features:
- Identify people who have moved or have multiple addresses, many missed by NCOALink®
- Identify people who have changed their last name
- Link aliases or misspelled names at different addresses
- Advanced matching using multiple identifiers like Social Security Numbers, telephone, and email addresses
- Unique identity group number assignment
- Designation of the most current record assigned
MaxIdentify – Key Benefits
- Save on marketing costs by removing duplicates
- Improved deliverability and response rates
- Improve customer experience
- Dedicated customer support
By integrating MaxIdentify into Anchor’s address hygiene product suite, we elevate data quality and accuracy, providing businesses with a powerful tool for maintaining clean, reliable customer information.