Reverse Email Append


Reverse Email Append is simply an email address with little or no other information available. If all you have is an email, we can find out who it belongs to. Internet registrations, point-of-sale capture, and social media channels often provide marketers with only an email for someone, or simply a name and email. If some records in your house file or prospect list are incomplete, ANCHOR has a solution to append names and addresses to your records from those emails.

Reverse email append match rates vary based on many factors such age, reference file size and the quality of your data. We maintain a database of over 3 billion opt-in emails from multiple sources. We developed propriety matching logic that provides our clients with both high match rates and accuracy.

Once you have identified the individual by name and address, you open up multiple marketing options; i.e. direct mail, telemarketing, demographic enhancement, personalization in all communications.

A typical match rate for reverse email append is 15% – 35%.

A signed Email Data Services PAF (Processing Acknowledgement Form) is required prior to processing.

Reverse Email Append Features & Benefits

  • Appended information creates multi-channel marketing options
  • 550 Million record reference file yields high match rates
  • Dedicated customer support
  • DMA Email Preference Service

Concerned about emailing to an individual who prefers not to receive marketing via email? We can identify them for you.

The Direct Marketing Association (DMA) Email Preference Service (EPS) is a means of purging your e-mail lists of consumers who do not wish to receive unsolicited commercial emails.

The service is also recommended to marketers who provide list rentals and email marketing data for commercial use. To be in compliance with the DMA and the CAN-SPAM best practices, list marketers should use this service to identify matches and ensure they do not provide EPS emails to their prospects.

Using EPS is an important contribution by your company to preserve information access that is the foundation of successful direct email marketing.

Any email solicitations must comply with the CAN-SPAM Act (S.877) of 2003.

Feature & Benefits

  • Respect prospects communication preferences
  • Email & data marketers purge lists of Do Not Email prospects