Identify the same person even though they may have moved or changed their name

ANCHOR created MaxIdentify to link the same individual regardless of physical address and/or last name. We have linked many individuals using information, such as Social Security, telephone and email addresses.

Many databases contain 5-10% of the same individual, but at a different address or their last name has changed. This results in wasted marketing dollars and customer irritation.

We return a MaxIdentify ID to each record and designated which record we consider to be the most current.

MaxIdentify incorporated with ANCHOR’s suite of address hygiene products brings data quality to a new level.

MaxIdentify – Features & Benefits

  • Identify people who have moved or have multiple addresses, many missed by NCOALink®
  • Link women who have changed their last name
  • Link aliases or misspelled names at different addresses
  • Reduce costs by not duplicating marketing costs to the same individual
  • Dedicated customer support