According to a study from the National Association of
Home Builders, roughly 40 million people move each year, and within the first 180 days, new homeowners spend $9,700 on items for their new home.
Finding New Movers while they are establishing relationships in their new locations is key. They are 5x more likely to become long-term customers if you can reach them before your competition and are more likely to switch brands than non-movers.
New Movers look for a wide range of businesses, including home furnishings, appliances, restaurants, communication services, retail stores, insurance providers, pet supplies, and auto dealers.
Nearly 33% of the people who move do not report their new address to the U.S. Postal Service. Also, processing a mailing list through the National Change of Address (NCOALink®) catches only about 50% of new moves.
Anchor offers one of the most current and comprehensive New Movers lists through our extensive network of compilers and can be customized to your needs.
