An email that was delivered before is now bouncing back; let us provide a new deliverable email for that contact.
According to statistics about 30% of email addresses become undeliverable every year. It is a very common dilemma faced by email marketers. It begs several questions from marketers. Should we perform Email COA checks regularly? How important is the loss of a deliverable email for a customer or prospect? As marketers we are eager to market to as many of our loyal customers as possible. The answer is always yes, and if that individual or company has been receiving emails from you in the past, you certainly do not want to lose that channel of communication if it’s at all possible.