Anyone can blast out an email deployment, but doing it properly requires expertise
Email marketing provides one of the best ROIs of all the marketing channels available. If a large percentage of the messages are not being successfully delivered to their intended destination, then all the personalization, creativity and segmentation in the world will make little difference in the results.
Nearly 1 in 4 emails do not land in the intended Inbox. There are so many ways a message can get lost in transit – spam filters, content filters, address book routing problems, DNS problems. At the end of the day, the goal of getting the right message to the right people needs to be a priority.
ANCHOR has constantly improved the way we deploy and deliver email. Here are just a few of the steps we include to maximize delivery.
After the email message has been delivered, it’s critical to monitor the results as quickly and as accurately as possible. We will provide detailed reports to indicate exactly who receives and opens your communications and what follow up actions were taken. You can very easily evaluate effectiveness by tracking real-time performance metrics including; unsubscribes, soft or hard bounces, replies, forwards, opens, click-throughs. Our system allows for seamless integration into a campaign management tool, where you can track conversions to sales and other metrics at your site.
A signed Email Data Services PAF (Processing Acknowledgement Form) is required prior to processing.