MaxCOA

Find Additional Changes of Address to Reach Your Customers & Prospects

Our MAXCOA product is a proprietary change of address (PCOA) data file that supplies changes of address that the USPS® NCOALink® process does not provide. MaxCOA moves are processed and validated at an individual level to increase accuracy.

In today’s marketplace losing contact with customers or prospects that move represents lost opportunities. Many individuals who move do not file a change of address with the post office. We believe that as many as 40% of people who move do not file a change of address. All your customers and prospects are valuable, so it’s imperative to maintain accurate addresses and utilize all available options to do so.

The MaxCOA database is one of the most comprehensive proprietary COA files available, covering the last 60 months. The data is compiled from quality sources including credit cards, self-reported data, publishers and major reference files. Extensive matching criteria are used in the process. Match rates typically are in the .2 – 5% range, though older lists will often match at higher rates.

We recommend running the MaxCOA in conjunction with the NNCOALink® for maximum address update.

Key Features:

  • Identify moves that were not filed with the USPS®
  • Identify moves which are no longer included on NCOALink® 48-month file
  • Correct addresses with a 5-year database
  • Choose from High Confidence or All matches based on your use-case
  • Automated processing options via API or Web upload available 24/7
  • Run MaxCOA in conjunction with NCOALink® to ensure the most accurate recent address
  • Can be run in conjunction with other data hygiene services

Key Benefits:

  • Redirect promotions to movers who did not file with USPS® or who are no longer on the NCOALink® master
  • Maximize accuracy with confidence score validation process
  • Fast turnaround and secure internet transfers
  • Recover lost revenue by improving deliverability and correctly reaching intended targets
  • Reduce wasted promotion costs of printing, postage and lettershop