Response Analysis is a marketers best source for accurate, actionable data to measure response on the degree of success of their campaigns and improves ROI.
ANCHOR has developed a number of robust response analysis and evaluation tools that will tell a marketer who, when, and how someone responded, in addition to offering insights for future campaigns. We can provide a wide range of reports from the basic reporting, to the more detailed, comprehensive media source analysis.
We offer clients a detailed analysis of campaign performance including both the metrics of the response, and a breakdown of the behavior by key segments. Our analysis includes:
Where others may offer a one-size-fits-all solution, we prefer to customize response analysis to each client’s specific needs.