Response Analysis

Accurately measures marketing results

Response Analysis is a marketers best source for accurate, actionable data  to measure response on the degree of success of their campaigns and improves ROI.

ANCHOR has developed a number of robust response analysis and evaluation tools that will tell a marketer who, when, and how someone responded, in addition to offering insights for future campaigns. We can provide a wide range of reports from the basic reporting, to the more detailed, comprehensive media source analysis.

We offer clients a detailed analysis of campaign performance including both the metrics of the response, and a breakdown of the behavior by key segments. Our analysis includes:

  • Conversion metrics
  • Link analysis
  • Cost analysis
  • Media/Source code reporting

Where others may offer a one-size-fits-all solution, we prefer to customize response analysis to each client’s specific needs.

Response Analysis – Features & Benefits

  • Obtain fast, comprehensive metrics on all aspects of your campaign
  • Experienced support to assist in every aspect of analysis
  • Wide range of analysis options available in one-stop